Social Media Manager

Company: ReShape Lifesciences Inc.
Location: San Clemente
Posted on: July 31, 2022

Job Description:

ReShape Lifesciences Inc. is America's premier weight-loss solutions company, offering an integrated portfolio of proven products and services that manage and treat obesity and metabolic disease. Our team is driven by a passion to help patients learn how to make long-term healthy living a part of their everyday lives. Our portfolio includes the FDA-approved Lap-Band - program, the investigational ReShape Vest--- System and the recently launched reshapecare--- virtual health coaching program.
Join us as we partner with clinicians to implement our innovative, non-invasive weight loss procedure and one-on-one support that helps inspire patients on their journey towards successful, long-lasting weight loss.
We are located in beautiful San Clemente, California, and offer a hybrid work environment.
THE ROLE
ReShape Lifesciences has a fantastic opportunity for a Social Media Manager to join our growing team. This position is responsible for being the internal social media point of contact and will coordinate directly with an outside agency to oversee all major, Company-owned social channels. The Social Media Manager will evolve the current social media strategy and strategize ways to increase traffic through the Company's social channels from a direct-to-consumer and direct-to-business viewpoint. The Social Media Manager will also execute and produce content, including working with internal teams to ensure all postings meet regulatory requirements and ensure that any adverse events are escalated and responded to appropriately.
A great fit would be someone who has hands-on experience with major social media channels and experience working with creative agencies and developing and managing content while ensuring the voice of the brand is communicated through all posts.WHAT YOU'LL DO

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• Direct the development and execution of the Company's social media strategy.
  
• Be the go to resource between internal employees of the Company and an outside social media agency.
  
• Oversee the management of Company-branded social media accounts and their design across all owned major social channels (i.e. Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.).
  
• Work with outside agencies to review and approve all social media content prior to agency's posting. Ensure all content is kept timely and relevant.
  
• Develop, execute and produce social media strategy to align with business goals and express the Company's views creatively. Strategy and targets should focus on various audiences, such as business-to-business (B2B) and business-to-consumer (B2C) / social and business audiences.
  
• Identify, establish and maintain social media influencer relationships and own influencer campaigns in alignment with the Company's primary marketing objectives and tones.
  
• Generate engaging content, both organic and paid, across all Company-owned channels and influencer partners (i.e. original text, photos, videos and news).
  
• Ensure social media marketing materials meet all regulatory requirements.
  
• Demonstrate understanding of social customer service; work with internal teams to develop responses to complaints on owned social media channels and escalate to appropriate internal departments when needed.
  
• Build audience acquisition plans and growth strategies.
  
• Gather and lead reporting on audience analytics, trends and post-performance, recommend optimizations and identify new opportunities.
  
• Ensure brand consistency through tone, voice and terminology in all developed content.
  
• Travel up to 20% per month and attend trade shows and conferences, as needed.
  
  WHAT YOU'LL NEED
  
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  • Bachelor's Degree in marketing, communications or related field
    
  • Minimum 5 years' experience managing and executing a social media strategy
    
  • Familiarity with social media channels (Facebook, YouTube, LinkedIn, Instagram) required
    
  • Proven hands-on experience with content execution, production and management required
    
  • Experience working with creative agencies developing / managing content required
    
  • Solid knowledge of SEO and keyword search
    
  • Experience using social media software (i.e. Sprout Social; Social Studio; Hubspot)
    
  • Google Analytics experience a plus
    
  • Medical or healthcare experience a plus
    
    WHAT WE OFFER
    
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    • Hybrid work environment
      
    • Half-Fridays
      
    • Business casual dress code
      
    • Corporate-sponsored virtual team building events
      
    • Medical, dental, vision and life insurance
      
    • FSAs, HSAs, long-term and short-term disability
      
    • 401(k) plan
      
    • Employee assistance plan (EAP)
      
    • Employee Stock Options
      PI186895242

Keywords: ReShape Lifesciences Inc., San Clemente , Social Media Manager, Advertising , San Clemente, California