Social Media Manager
Company: ReShape Lifesciences Inc.
Location: San Clemente
Posted on: August 7, 2022
ReShape Lifesciences Inc. is America's premier weight-loss
solutions company, offering an integrated portfolio of proven
products and services that manage and treat obesity and metabolic
disease. Our team is driven by a passion to help patients learn how
to make long-term healthy living a part of their everyday lives.
Our portfolio includes the FDA-approved Lap-Band - program, the
investigational ReShape Vest--- System and the recently launched
reshapecare--- virtual health coaching program.
Join us as we partner with clinicians to implement our innovative,
non-invasive weight loss procedure and one-on-one support that
helps inspire patients on their journey towards successful,
long-lasting weight loss.
We are located in beautiful San Clemente, California, and offer a
hybrid work environment.
ReShape Lifesciences has a fantastic opportunity for a Social Media
Manager to join our growing team. This position is responsible for
being the internal social media point of contact and will
coordinate directly with an outside agency to oversee all major,
Company-owned social channels. The Social Media Manager will evolve
the current social media strategy and strategize ways to increase
traffic through the Company's social channels from a
direct-to-consumer and direct-to-business viewpoint. The Social
Media Manager will also execute and produce content, including
working with internal teams to ensure all postings meet regulatory
requirements and ensure that any adverse events are escalated and
responded to appropriately.
A great fit would be someone who has hands-on experience with major
social media channels and experience working with creative agencies
and developing and managing content while ensuring the voice of the
brand is communicated through all posts.
WHAT YOU'LL DO
Direct the development and execution of the Company's social media
Be the go to resource between internal employees of the Company and
an outside social media agency.
Oversee the management of Company-branded social media accounts and
their design across all owned major social channels (i.e. Facebook,
Twitter, LinkedIn, YouTube, Instagram, etc.).
Work with outside agencies to review and approve all social media
content prior to agency's posting. Ensure all content is kept
timely and relevant.
Develop, execute and produce social media strategy to align with
business goals and express the Company's views creatively. Strategy
and targets should focus on various audiences, such as
business-to-business (B2B) and business-to-consumer (B2C) / social
and business audiences.
Identify, establish and maintain social media influencer
relationships and own influencer campaigns in alignment with the
Company's primary marketing objectives and tones.
Generate engaging content, both organic and paid, across all
Company-owned channels and influencer partners (i.e. original text,
photos, videos and news).
Ensure social media marketing materials meet all regulatory
Demonstrate understanding of social customer service; work with
internal teams to develop responses to complaints on owned social
media channels and escalate to appropriate internal departments
Build audience acquisition plans and growth strategies.
Gather and lead reporting on audience analytics, trends and
post-performance, recommend optimizations and identify new
Ensure brand consistency through tone, voice and terminology in all
Travel up to 20% per month and attend trade shows and conferences,
WHAT YOU'LL NEED
Bachelor's Degree in marketing, communications or related field
Minimum 5 years' experience managing and executing a social media
Familiarity with social media channels (Facebook, YouTube,
LinkedIn, Instagram) required
Proven hands-on experience with content execution, production and
Experience working with creative agencies developing / managing
Solid knowledge of SEO and keyword search
Experience using social media software (i.e. Sprout Social; Social
Google Analytics experience a plus
Medical or healthcare experience a plus
WHAT WE OFFER
Hybrid work environment
Business casual dress code
Corporate-sponsored virtual team building events
Medical, dental, vision and life insurance
FSAs, HSAs, long-term and short-term disability
Employee assistance plan (EAP)
Employee Stock Options
Keywords: ReShape Lifesciences Inc., San Clemente , Social Media Manager, Executive , San Clemente, California
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