Senior Professional Services Analyst
Company: Neustar Information Services
Location: Los Angeles, CA
Posted on: August 9, 2019
Job Description:
Neustar Information Services, Inc. Senior Professional Services Analyst (Los Angeles, CA) Duties: Utilize quantitative data to analyze marketing
effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. Work closely with Neustar's modeling team and other
strategists to identify new insights, and translate findings into insights for customers. Diagnose business needs
and architect methods utilizing data from multiple sources. Work closely with model results to identify insights,
including key factors which resulted in the business decreasing/increasing, and how can that be controlled. Translate
analytics into the stakeholder’s native language to make complex data problems simple to understand, and translate
into measurable actions. Education and Experience: Bachelor’s degree in Marketing, Business Administration, Applied
Science, Statistics, Mathematics, Economics, or related field and three (3) years’ experience performing
client-facing statistical quantitative analysis. Special Requirements: Also requires demonstrated expertise (DE): using Media Mixed
Modeling (MMM), Multi-Touch Attribution (MTA) and Consumer Intelligence to address marketing challenges and drive
cross-channel marketing performance; leveraging data to accept, validate and process data using Tableau and SQL;
in constructing Bayesian statistical models, including picking modeling variables, analyzing adstock, and examining
dynamic forecast MMM; working with multiple teams in creating and implementing project plans, prioritizing tasks, and
managing risks; using advanced statistical models to identify and translate business insights; and providing
analytics and quantitative acumen of marketing mix models or predictive analytics to C-level executives. For the position listed above, interested candidates may mail
resume: ATTN: HR, Job Code - BIL01, 21575 Ridgetop Circle, Sterling, VA 20166
Keywords: Neustar Information Services, San Clemente , Senior Professional Services Analyst, Other , Los Angeles, CA, California